Jollof+

Jollof+ is a product of Baobab Bank born out of the necessity to help Nigerians who are economically active, stay ahead of the inflation curve through huge interest on savings.

I developed the go-to-market strategy for the product at the development stage, ensuring acceptance of the product, and the user experience at the core of every written code and grew userbase from 0 to 8,000 and achieved a total of 400m in savings within the first 30days of launch.

I developed all content for the Jollof+ brand, website, brand tagline, and brand messaging. Managed a fantastic team that keyed into the Growth Hacking Strategy designed, developed, and executed by yours truly.

Defined Jollof+’s USP and Market Penetration Window using “JollofLock at 21.6% net” + “Beating Inflation” as a market entry strategy.

Developed and curated website using SEO keywords. See website here