Baobab Groupe

Baobab Microfinance Bank is a financial outfit focused on helping small business scale and expand through wide range of services from credits(loans), to savings, and health insurance.

After the covid pandemic, Baobab saw the need to drive her existing services digitally and even more. This was where I came in, to help them position their digital products strategically and increase adoption on channels. 

Audited and revamped landing page from that to this

In 6 months since I joined, there have been a progressive spike in terms of adoption, usage, transactions and channels improvement. 

See here