Mkobobank

Mkobobank is a product of Mkobo Microfinance Bank born out of the idea to drive financial inclusiveness for the economically active individuals.

I joined the team as a product and growth marketer at the development stage of the product, ensuring the user is at the core of every written code. 

I developed content calendar for all social media channels while managing them, developed content(with updated SEO principles) for the new website, developed GTM strategy for the product for the next 3 years.

Defined Mkobo’s USP and Market Penetration Window using “EARLYPAY” as a market entry strategy.

Developed and curated new website using SEO keywords. See new website here